Wooden Camera and Anton Bauer, cinema tech leaders, teamed up for a niche product launch – the 26V battery series. Despite targeting a very specific market of cinema rental houses and camera owners/operators, we executed a comprehensive campaign. The 26V series offered high power and versatility on set. Our campaign featured social media promotions, emails, and a dedicated landing page, all tailored for a knowledgeable and experienced audience in cameras and accessories. Designs highlighted specific technical features understood by the target audience.