Teradek

Bolt 6 Launch Campaign

Overview

Teradek recently launched the new Bolt 6 line, a collection of products that send and receive camera video over the 6GHz band. Meant for use on film sets, by broadcasters, or in any type of video based production setting. Typically, devices send signal over the 5GHz band, but the Bolt 6 unlocks 6GHz, which has less devices competing for bandwidth.

I led the creative development of the launch campaign, and was tasked with how to visually sell the new and powerful signal that the Bolt 6 operates on.

Completed

2022

Services

Art Direction

Graphic Design

Illustration

Credit -

Art Direction: Zachary Grove

Photography: Brandon Woodard

Graphic Design: Zachary Grove, Joushua McCray & Krista Darensbourg

Animation: Sam Jones

Copywriting: Adrienne Pham & Ward Swan

Concept

Design Guidelines / Art Direction

The Airwaves Illustration

Bolt 6 uses a 6GHz connection to avoid noise and interference from other devices. Imagine a gridlocked highway where the majority devices are competing for space in a lower frequency, and 6GHz allows you to operate on a higher frequency where there's little to no traffic. To show this visually I created the airwaves illustration, showing the upward movement to 6GHz.

The Gradient

To establish the movement to a clear signal I introduced the gradient. From our brand style guide, I used the orange to represent the 'poor' signal and the blue to represent the 'good' signal from the Bolt 6. The blue is used as a solid fill on the product name to reinforce the idea that Bolt 6 is above interference with a clear signal.

Text Styling

The text used the Teradek brand font and weights. To add emphasis where it's needed the 6 in "Bolt 6" was changed to white and the gradient color fill was used as a secondary style. With the design guidelines for using the gradient, the 6 when mentioned with "GHz" had to be blue no matter the gradient direction.