Teradek Bolt 6 Series Product Launch Campaign

Art Direction
UX Design
Illustration
Graphic Design

Teradek's Bolt 6 series introduces the first 6GHz camera video transmission solution designed for film sets, broadcasters, and video production environments. These products reduce signal congestion using the new 6GHz band, offering an interference-free signal in an industry dominated by the 5GHz band. I led the art direction and with the team designed the assets shown.

DIRECTION

My goal was to communicate the solution and to tell a story through the work. Utilizing a relatable analogy, I imagined a gridlocked highway where 'devices' compete for space in lower frequencies. In contrast, the 6GHz frequency provides an open road, free of traffic, allowing for seamless communication.

DESIGN

I brought the concept to life with an airwaves illustration, visually narrating the move to 6GHz. This represents the technological leap and symbolizes the transition from a 'poor' (orange) to a 'good' signal (blue), capturing the Bolt 6 series' evolution from interference to clarity.