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Wailin' IPA Beer Can Package Design


Savannah Music Festival and Southbound Brewing Company, a Savannah-based brewery, collaborated for the 2019 festival season to create a limited release festival beer. Wailin’ was the fifth beer made from this partnership, inspired by a shared love of live music and good beer. I was inspired to carry that into the can design, which features a hop as a guitar headstock. To represent Savannah's deep roots, the background features an illustrated map of the historic district.
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