Wailin' IPA Beer Can Design

Overview

Savannah Music Festival and Southbound Brewing Company collabed for the 2019 festival season to create a limited release festival beer. Wailin’ was the 5th beer made from this partnership, inspired by a shared love of live music and good beer. I was inspired to carry that into the can design, which features a hop as a guitar headstock. To represent historic Savannah, GA the background features an illustrated map of downtown.