INOVATIV
Brand
Identity

Art Direction
Email Marketing
Graphic Design
UX Design

INOVATIV designs and manufactures premium mobile workstations to improve workflow efficiency. From workstation carts to accessory mounting solutions, their products are primarily known for their connection to film sets and photography studios. They’ve expanded to be embraced by broadcasters, military personnel, educators, and corporations. INOVATIV is the gold standard in user satisfaction and industry acclaim for mobile workstations.

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PROBLEM

Founded in 2010, INOVATIV was created from the founder’s personal need for a portable workstation and quickly became the premium choice product for the film and entertainment industry. Recently they built their first in-house marketing team to build and expand the brand into new markets and industries. The immediate hurdle was creating a comprehensive visual identity and brand guidelines. Previously, the brand was dated and lacked a cohesive image across touch points and communications.

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GOAL

Carrying over only the brand’s signature orange color and original values, the goal was to build a visual identity to match the bold and premium quality of the products. Creating a strong foundational structure for which the brand could stand and traverse all current and future markets.

ROLE

Working directly with the CEO/ Founder and the Marketing Director I led the overhaul of INOVATIV’s visual identity. It began by establishing consistency across all touch points with a clear and all-encompassing style guide. This included making decisions and laying out rules for additional brand colors, photography direction, type spacing, logo usage, and more. Through refinement, we established a visual identity that expresses its values and showcases its connection to the modern industries where you’ll find INOVATIV’s products.