INOVATIV

Art Direction, Brand Identity, Marketing

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An industry leader needed a new, cohesive brand identity to match its products.

INOVATIV, known for premium mobile workstations, enhances workflow efficiency across film sets, photography studios, and beyond. Their products are trusted by filmmakers, military personnel, manufacturers, and corporations.

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I led INOVATIV’s brand overhaul, working with the CEO and Marketing Director to craft a bold, premium identity. Retaining only the signature orange and core values, I developed a comprehensive style guide to ensure consistency across all touchpoints. The result: a refined brand that reinforces INOVATIV’s values and market presence.

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CREDIT

Copywriting: Mariah Martinez & Raymond Ruiz

Photos: Albrecht Voss, Tyson Leith, Chris Grubisa, Graham Sheldon, & Koon W. Ya-inta